Currently owner of The Garner Circle, take us back to how you got started?
My journey to wear I am today…
As a student at Georgia State University, I majored in Journalism with a concentration in PR. During my time in college, I always knew I wanted to be an entrepreneur. During my matriculation, I was blessed with the opportunity to intern with a few very prestigious PR agencies. During my last semester in college one of my former internship providers called me to offer me the opportunity of hiring me out for a large corporate PR campaign. That is s when The Garner Circle PR was birthed. After graduation, I went on to work for another large PR agency during the day and continued running The Garner Circle at night. Once the agency suffered a loss in business and had to downsize, I stepped out on faith to do The Garner Circle full time and it has been eight years strong and I have never looked back.
What attracted you to publicity?
The opportunity for creativity, connecting the dots, a platform for innovation and being a voice for people
How can a PR enthusiast know when they should be a part of a brand verses creating their own?
Every client or brand a PR enthusiast works with vicariously becomes a part of their own brand.
You are now the author of … “Are You In Inc: PR’s Alter Ego” Tell us what the book is about and why you wrote it.
“Are You In Inc: PR’s Alter Ego” is an ultimate guide that focuses on niche Public Relations and publicity disciplines of fashion, music, entertainment and film. This complete manual is filled with everything one needs to know about the fabulous world of PR equipped with very specific tools of the trade.
“This is the book I wanted when I was twenty- two years old and jumping into the world of publicity, wide – eyed and unaware of what was ahead. After many years of first- hand experiences, ground breaking campaigns, and my fair share of horror stories, looking back I realized that the process did not have to be so long and tedious. I then vowed that someday I would gather everything that I learned along the way, compile my findings in a book and share with those who have this unexplainable adoration for the profession of publicity” states Nicole Garner -Author of “Are You In? Inc.” & founder of The Garner Circle PR.
What can current publicist or aspiring publicist look forward to taking from this book?
“Are You In Inc: PR’s Alter Ego”
contains tricks of the trade regarding how to achieve millions of media impressions and generate large scale publicity campaigns, tips for seamlessly merging technology into PR strategy, and how to get in the ink of major magazines and blogs. The book includes interviews from: BET.com’s beauty editor, award winning artist Janelle Monae, Daily Candy, Sony Productions Unit Publicist, The Garner Circle PR, top bloggers & more.
What’s next for you?
I will be doing a book tour celebrating the launch of the book titled “Running In Heels, The Diary of A Publicist. Also, The Garner Circle PR will producing the “PoweR Plug” Pr conferences in multiple markets throughout 2013/2014 (www.powerplugpr.com).
For more information on book tour dates, visit http://runninginheelstour.blogspot.com/ and to purchase the book visitwww.AreYouInInc.com . To join the conversation the twitter / instagram is @thegarnercircle and the hashtag is #AreYouInInc and visit www.TheGarnerCircle.com
Nicole Garner, a product of Georgia State University and New York’s Fashion Institute of Technology, is the principle of the high profile events
planning, fashion and lifestyle, public relations and marketing The Garner Circle PR.
Beginning her career under the tootilage of some of the industry’s most noted entertainment and celebrity publicists, Garner soon realized her passion for the lifestyle side of PR. With clients ranging from the Jaguar
Luxury Brand, New Era Cap, Ciara, Estelle, Amar’s Stoudemire (Phoenix Suns), African Pride Hair Care, Porsche, Adidas, Xbox and more with efforts appearing on MTV, BET, E!, VH1, NBA TV and on the glossy pages of
many of today’s most well noted magazines and blogs. This author, instructor and practitioner has asserted herself as an authority in the world of publicity. Opening The Garner Circle PR in the turn on the millennium, her PR
firm represents fashionable clients in raw, rich, and unconventional territories.
See pics from the launch party http://www.flickr.com/photos/97310395@N08/